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How to target The Strike Zone for sweet treat sales

09/14/2021

Candy is a basket-builder and merchandising is critical to driving unplanned purchases and optimizing category performance.

  • Best-practice merchandising can help drive purchases--both in the confectionery aisle at key outposts.
  • Hershey's Strike Zone Optimization strategy helps time-sensitive C-store customers locate products quickly so they don't leave the aisle empty-handed.
  • Proven merchandising strategies make the most of adjacencies to lift sale


Click Here to learn how to target The Strike Zone for sweet treat sales.

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