Consumer Insights

New Study Finds Digital Is Starting Point for Over 85% of Customers
Shoppers want easier options for loyalty program enrollment from the brands they engage with.
New Research Sheds Light on the Shopping Habits of Generation Z
Instagram tops the list of preferred social platforms for in-app purchases.

Honing the Craft of Convenience
Shoppers give c-stores solid performance ratings, but there is room for improvement.
Realities of the Aisle Study 2022: Building a Better Experience
Convenience Store News’ 13th annual consumer study reveals that it is more important than ever for convenience stores to meet the evolving needs of shoppers.
New Research Finds 40% of Shoppers Buy Plant-Based Meat & Dairy Products
Consumers have sought a healthier lifestyle since the onset of the COVID-19 pandemic, reports Acosta.
Wellness Becomes More Significant Driver of Eating Choices in the U.S.
Customized diets, nutrient intake and functional foods are key focuses for Americans.
New Survey Finds Consumers Developing More Favorable Opinion of Electric Vehicles
A majority of drivers say installing EV chargers at c-stores should be a high priority.
High-Tech Consumers Are Eager to Engage With Their Favorite Restaurant Brands
New report finds a connection between technology adoption and loyalty programs or subscription services.
Finding Balance in Beverages
Consumers seek moderation as they celebrate the simple pleasures of life.
Inflation Pushes Demand for Digital Coupons
Nearly one-third of shoppers increased their coupon usage in 2021.
Convenience & Fuel Retailers Rank Among Best Loyalty Programs
Seven brands made repeat showings on Newsweek's "America's Best Loyalty Programs" list for 2022.
U.S. Demographics Shifting to a Multicultural Majority Faster Than Anticipated
The latest U.S. Census results could require c-store retailers to market in different ways.
New Survey Finds $4 Gas Is Tipping Point for Most Americans
AAA: Consumers say they will adjust their lifestyles to offset the spike at the pump.
'Sober-Curious' Consumers Are Shifting the Alcoholic Beverage Landscape
The no- and low-alcohol segment sees innovation as Americans explore the wellness benefits of moderation.

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