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Data Brief

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Calculating the Value of Your Loyalty Program

08/11/2021

Even though most brands consider loyalty an important piece of their overall business strategy, essential for building guest relationships, collecting data, and developing personalized marketing strategy, few can assign a dollar value to their loyalty program.

This data brief outlines a simple series of assumptions and calculations that can be used to determine your loyalty program's value, ​so you can understand the ROI it’s delivering to your brand – and ensure you’re getting the most out of your program.

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