Hansen, which has built the greatest name recognition for its energy drinks, said Junior Juice is a leading juice brand in the toddler market and strategically complements Hansen's own multi-vitamin juice drinks geared primarily for older children.
For owner Charles Reichenau, the biggest headache of his redesign came when he looked across the street every day. Because he was looking at his competition front and center.
FFor many convenience store chains, snacking, of either the sweet or salty variety, represents a huge chunk of in-store business. Not to mention the bundling and cross-merchandising opportunities to be had with other products.
