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    Zero's Subs Continues Westward

    The quick-service franchisor will open four new "MicroStore" locations this quarter.

    GLENDALE, Calif. -- AHC/Zero's Subs Inc., a quick-service restaurant featuring "Hot Oven-Baked" sandwiches, pizza, wings, salads and more, is opening four new locations under its "MicroStore" concept in California by the end of the first quarter, with a fifth site under contract. Furthermore, the West Coast franchisor will continue aggressive expansion in 2009, with five more locations in the works.

    Zero's Subs "MicroStore" is an original concept piloted in just under 300 square feet inside a gas station. The first "MicroStore" opened last fall in a gas station/convenience store on Route 395 in Olancha, Calif., a heavily-traveled road between Mammoth Lakes and Death Valley, Calif. Due to its phenomenal success, Zero's Subs said it is expanding the "MicroStore" concept across the Western United States.

    The newest location—and second Zero's Subs of its kind—will open inside an existing liquor store on Coronado Island in mid-December. The opening of additional stores in Montebello and Anaheim, Calif. will follow in January. Zero’s Subs franchises, including several multi-unit sales, are under contract in Koreatown, Hollywood, West Los Angeles, Vermont/Silverlake and Pasadena/Glendale, according to the company.

    At Zero's Subs "MicroStore" locations, franchisees can replace unhealthy and unprofitable "static food" with healthy, made-to-order subs, pizzas and wings—all within minimal existing square footage. By using equipment on hand, owners of gas stations, liquor stores, truck stops and convenience stores can generate more income per square foot with minimal time and financial investments, the franchisor stated.

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