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BestSweet Inc. announced a multi-year license agreement with Dale Earnhardt Inc. and Dale Earnhardt, Jr. for the new XLR8 Energy Chews, a caffeine-enhanced chewing gum. XLR8 Chews combine taurine, ginseng, guarana, caffeine and B vitamins with a cherry flavor to give consumers a jump start. The product is available in a two-serving package with individually wrapped soft chew pieces. Available in October 2005, the energy chews will be distributed via grocery, drug, convenience, club and mass merchandise stores for a suggested retail price of $1.99.
BestSweet Inc., Mooresville, N.C.
(888) 211-5530; www.bestsweet.com