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    Wilson Farms Selects <i>CSNews</i> Parent for Market Information

    The Nielsen Co. will assist the chain in its scan information.

    NEW YORK -- Wilson Farms, operator of nearly 200 convenience stores in New York state, selected Convenience Store News' parent, The Nielsen Co., to facilitate the collection and reporting of their scan information.

    "We are pleased to partner with The Nielsen Co. to make our point-of-sale information available to the marketplace as part of ConvenienceTrack," Nick Gallegos, vice president of sales and marketing and general partner of Wilson Farms, said in a written statement. "In addition, this agreement will enhance the capability of our Category Managers and Supplier Partners to make fact-based and consumer-driven decisions."

    Under the agreement between the two companies, Wilson Farms will make scanner-based sales information available to Nielsen for inclusion in the ConvenienceTrack retail measurement service, including account-level reporting.

    In return, Nielsen will offer the convenience chain market-level retail and consumer information that the company will use to benchmark its results and work with manufacturers to improve category management and performance.

    "We are delighted to welcome Wilson Farms to the growing list of convenience store chains that have chosen to work with Nielsen as their market information partner," Dave Suwanski, vice president of marketing, retail measurement services for The Nielsen Co., said in a written statement. "We are looking forward to a long and productive relationship."


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