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SANTA FE SPRINGS, Calif. -- Westinghouse Digital Electronics joined with AdtekMedia Inc., a provider of Out-of-Home Digital Media solutions, to speed up the expansion of PumpTop TV, AdtekMedia’s digital media network for gas islands.
In the arrangement, Westinghouse Digital will build and install turnkey display systems for fuel pumps that will be serviced by AdtekMedia’s narrowcast network. Displays will deliver five-minute audio and video programs of news, sports, entertainment, weather and traffic reports interspersed with advertising while drivers fuel their vehicles.
Complete systems will be installed at more than 75,000 gas station pumps in 60 of the largest markets in the U.S., to reach more than 100 million drivers every month, the company stated. Retailers that will host PumpTop TV include Exxon, Mobil, Valero, 76, Shell and Arco.
"With PumpTop TV, gas station sales are increased, consumers are entertained, and advertisers are thrilled with this medium's measurability and effectiveness. It is really a win-win-win situation," Dick Paulsen, president of AdtekMedia, said in a written statement.
The system includes 19-inch widescreen, high-resolution displays on both sides of the pump, a computer, networking components with wireless delivery and a server backbone.
"With our strong manufacturing capability and leading-edge technology, Westinghouse Digital is well-positioned to significantly impact the digital signage industry. Working with AdtekMedia allows us to build one of the world's largest outdoor digital media networks and to deliver a valued information and entertainment experience to a captive audience of adults," said Richard Houng, CEO of Westinghouse.
National and regional content providers are currently being examined for PumpTop TV’s network. Los Angeles will be the first completed market for PumpTop TV, followed by full entry into other key markets including San Francisco-Oakland-San Jose, Sacramento-Stockton-Modesto, San Diego, Phoenix, Dallas-Fort Worth and Houston, according to the company.