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Wawa attained this social media milestone yesterday, and kicked off a two-week Millionth Fan Celebration in honor of the achievement. Wawa will be offering giveaways -- from merchandise to gift cards --- to its social media fans. The retailer also launched a "What Will Wawa Do Next?" program.
"Through the years, Wawa fans have posted thousands of requests and wishes, so in honor of our Millionth Fan Celebration, some of those requests will be fulfilled," said Carol Jensen, Wawa's chief marketing officer. "This program is just one way Wawa is showing appreciation for the wonderful fans that have made this milestone possible."
Fans can enter and view details of the Millionth Fan Celebration by visiting Wawa's Facebook page.
In announcing the milestone and celebration, Wawa also released some “fun facts” about its Facebook page:
- Out of Facebook's more than 42 million fan pages, Wawa ranks 5,520 in terms of likes -- standing strong in the top 99 percent.
- Wawa is the 848th ranked brand overall and the 234th brand in the food/beverage category.
- Wawa is one of only approximately 5,000 fan pages that have reached the one-million fan milestone.
- Wawa's fans have used Facebook to interact more than 550,000 times since the page launched -- including likes, comments, shares and answers.
"We treasure this brand loyalty and unique way to interact with our fans and customers," Jensen said. "Our Millionth Fan Celebration is just one way of thanking our wonderful fans for their unwavering support of Wawa by adding some fun elements of surprise and delight to them."