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    Wawa Hoagiefest Grooves On

    Convenience chain's sub promotion is back for a second year.

    WAWA, Pa. -- It's a summer of peace, love and subs at Wawa this summer, as it brought its 60s-themed "Hoagiefest" sub sandwich promotion back for a second year.

    "Woodstock is celebrating its 40th anniversary this year, and Wawa is celebrating the 45th anniversary of our very first store in 1964, so a 1960s theme is a perfect fit for Hoagiefest," Howard Stoeckel, Wawa’s president and CEO, said in a statement. "Just as we have since the 1960’s, we create all of our products with the passion and love we feel for our company and our food. The time capsule is a way for us to reflect the importance of this occasion and capture this feeling for generations to come."

    The promotion, which takes place June 1, through July 26, features a different shorti size sub for $2.99 every two weeks. The convenience chain is currently offering its Italian shorti complete with salami, ham, provolone and more, until June 14, according to a report in Examiner.com.

    From June 15-28, a cheese steak will be featured followed by the turkey shorti from June 29 to July 12, the report stated. The meatball hoagie will be the last featured in the lineup, and will be available from July 13 until July 26.

    "We’re thrilled to host our second annual Hoagiefest Campaign. It’s a way to thank our associates and customers for the unconditional love imbued in the building and eating of every single Hoagie made in our stores," said Stoeckel. "It’s all about bringing our customers their favorite hoagies at an incredible value, in a time when reasonable prices matter most."

    The promotion also boasts its own Web site—www.hoagiefest.com—where visitors can learn more about the promotion. Wawa hoagie-inspired ringtones, wallpapers and odes to the hoagie, Wawa and Hoagiefest can be downloaded from the site as well. Customers can also enter a contest by submitting songs or videos dedicated to the Wawa hoagie, and the winner will be awarded their own Hoagiefest for up to 40 guests, their entry featured on Wawa.com, a prize pack and Wawa shorti hoagies for a year.

    Hoagiefest also includes four store events, in Philadelphia, Ocean City, Md., Virginia Beach and Egg Harbor Township, N.J. The one-day festivals celebrate customers' love of the subs, and will feature an exhibit on famous hoagie moments in history. In addition, Wawa will give away a mile's length of Shorti subs at the events, equaling a quarter-mile of subs at each one.

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