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GREENFIELD, N.J. – A group of loyal Wawa customers is banding together to halt the closing of a store here and is using Facebook to mobilize, according to an Upper Township Gazette report. The Greenfield Wawa, located on Route 50, is scheduled to close permanently on Thursday, Sept. 26.
"This was not an easy decision. However, as we have told many of our loyal customers, we constantly evaluate the performance of all of our stores," Wawa spokeswoman Lori Bruce told the news outlet. "Whenever possible, we modernize our older stores rather than close them. We have considered as many options as possible; however, unfortunately we cannot modify this store to meet our current standards."
Local customers are pushing back and have started a "Save Greenfield Wawa" Facebook page with more than 1,600 "likes" two days after its creation. The page's operators are urging customers to call Wawa at (800) 444-9292 and express their support for store No. 413, and to leave comments on Wawa's online comment page.
"This store is a vital part of our community and any action on your part to close it will bring distress and vast inconvenience to those of us who have faithfully patronized your company at this location for up to 30 years or more," one customer wrote on the page.
The closest Wawa stores in Ocean View and Marmora are 3.5 miles and four miles away, respectively.
The Wawa campaign marks the second time in recent days that c-store customers have taken action to try and save their favorite store. QuikTrip customers in St. Ann., Mo., recently launched a Facebook campaign and buy-in event to keep a store there in business following a test closing, as CSNews Online previously reported.