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SAN ANTONIO -- VP Racing Fuels has formed a partnership with Jennifer Janesko, a Midwestern-based artist who will create VP-branded paintings in support of the company's retail branding program and other product lines on an annual basis. These paintings will be reproduced as "VP Pit Crew Pin-Up" posters to complement VP's traditional calendar posters, with the first in the series scheduled for release in upcoming weeks, the company stated.
"I'm excited about working with VP Racing Fuels to expose their brand through my art to new market segments," said Janesko, whose art career started in fashion illustration.
"This is yet another example of VP's 'out-of-the-box' marketing support available to those petroleum distributors and c-store owners who buy in to our retail branding program," said Alan Cerwick, President of VP Racing Fuels. "We're able to pursue marketing strategies the conservative oil companies could not begin to even contemplate."
"As soon as I saw Jennifer's work, I was impressed with its innovative style," Cerwick added. "There's nothing conventional about VP and nothing conventional about Jennifer's paintings, making her the perfect partner to develop what we anticipate will be a sought-after collector's item in its own right for years to come."