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SAN ANTONIO -- VP Racing Fuels Inc. recently added a new team member with the appointment of Ted Tritt to the position of regional manager-branded wholesale business development. The industry veteran will support the company's growing retail branding program.
"The increasing number of C-store operators expressing interest in our program required additional resources to meet the demand and we're fortunate to be able to bring someone with Ted's experience on board," said Alan Cerwick, president of VP Racing Fuels. "With 30+ years in the oil business, we anticipate he'll be a real asset for us."
Tritt will join recently hired regional managers Bryan Noonen and Matt Schuster.
"Ted's experience not only in the oil and C-store industries but in real estate development give him a unique perspective on the value VP's program brings to petroleum distributors and c-store owners," Cerwick added.
"When I first heard about VP's retail branding program, it was clear to me they had developed something truly unique," Tritt said. "I liked the program's focus on benefiting the c-store owner and emphasis on transparency. When we can offer reductions in fuel cost and credit card processing fees coupled with additional revenue streams, the value proposition pretty much speaks for itself. I see this as the winning business model in an industry that's in need of change and I want to help lead what could possibly be the single largest shift in the industry for several decades."
Tritt began his career with a Gulf Oil distributor in 1979 and spent the next three decades between two Arkansas-based oil jobbers, representing most of the major brands and unbranded oil companies, according to the announcement. He also owned and managed retail stores and several non-oil related family owned and operated businesses. His extensive experience and relationships of trust in the Southeast markets helped him start a consulting business providing financial, operational and transactional advice to distributors and operators, the company stated.
An avid motorsports enthusiast, Tritt was reportedly familiar with VP Racing Fuels and its standing in the racing industry before joining the company. "It's a real advantage to have a brand as credible as VP Racing Fuels to build a program around," he said. "When someone with Ted's experience buys into the idea," Cerwick added, "it's a real testament to our program."