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SAN ANTONIO -- Targeting its marketing content management and training needs, Valero Energy Corp. implemented Waltham, Mass.-based WBT Systems' TopClass program to disseminate information and help train more than 10,000 employees at its 1,400 company-operated convenience stores.
"We selected TopClass last year after conducting an extensive vendor review process and researching a number of content management and e-learning solutions," said Judy Grover-Allen, senior manager of retail support projects at Valero. "And because of its ability to transfer a large volume of content quickly and in a standard format through the use of TopClass Publisher, we could deploy it quickly."
The new system replaced Valero's 800-page retail operations manual of policies and procedures, previously printed and shipped to each store, along with regular updates. It also allowed for employee training on-site rather than conducting instructor-led classes at central locations. And the company already reports a cost savings.
"We have seen a real savings in terms of dollars and time," said Grover-Allen. "With the reduced printing and shipping costs alone, we have realized a 100 percent return on our first-year investment." Valero also reports a savings with the e-learning system, having reduced travel costs as well as the time employees previously took of to attend classes.