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    Upcoming Webinar: The Right Location, the Right Merchandise

    Learn how to optimize your merchandise mix to improve performance at specific stores.

    JERSEY CITY, N.J. -- Convenience store operators are constantly trying to find the right locations and match the merchandise to the customer base around each location. By using predictive modeling, operators are able to find profitable locations across the United State and stock their shelves based on the consumer spending habits around that particular location.

    Buxton, an industry leader in customer analytics, will present an insightful webcast tomorrow, Oct. 27, featuring Dan Murray, vice president of real estate for Maverik Inc., the 200-plus store convenience chain in the Mountain Region. The retail executive will explain how the convenience store chain uses predictive modeling for selecting new sites, revenue forecasting and selecting merchandise for each store.

    Learn how you, too, can optimize your merchandising mix for the shoppers at your specific stores. In these challenging economic times, nothing can be more important than selling the right product in the right store.

    The webcast starts at 2 p.m. To register, click here.

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