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    United Refining Selects Alliance Data Systems

    Agreement also includes services prepaid, loyalty and database offering.

    DALLAS -- Alliance Data Systems Corp., a provider of transaction services, marketing services and credit services, signed a five-year agreement with United Refining Co. of Pennsylvania to provide transaction-related services for its Kwik Fill/Red Apple branded stores located in Pennsylvania, Ohio and New York.

    Under terms of the agreement, Alliance Data will provide payment authorization and settlement, fleet card services and electronic benefits transfer (EBT) services. Additionally, Alliance Data will provide services through its new customizable Dynamic ValueSM program, which can combine prepaid, loyalty and database services for generating incremental sales and increasing customer loyalty and in-store traffic.

    "Alliance Data easily met our requirements in terms of their ability to provide reliable transaction processing services, innovative product offerings, and strong account service," said Ashton Ditka, senior vice-president of marketing for United Refining. "We look forward to developing a strong business relationship with Alliance Data as they assist us in providing efficient services for our customers."

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