You are here
COLLEYVILLE, Texas -- Digital advertising company, Transworld Media, selected Real Digital Media's NEOCAST digital signage solution to manage point-of-purchase programming and advertising for its nationwide convenience store network, Transworld stated.
Network rollout is currently under way, with 100 locations already installed in the Dallas/Ft. Worth region and more than 1,200 stores signed on to implement the network by the end of 2008, according to the company. The regions that will be the first to implement the solution include Dallas, Houston, Atlanta, Los Angeles and Chicago, the company stated.
"The Transworld convenience store digital signage network will provide advertisers with a focused medium to deliver targeted messaging to consumers in high volume, high walk-in, and densely populated locations," Transworld CEO Shams Merchant, said in a statement. "Our corporate commitment is to deploy our network in tightly grouped geographies, allowing advertisers to buy time in integrated, high value locations that saturate the target markets."
Transworld Media programming includes 15- and 30-second content as well as minute-long slots for advertisements, informational and educational purposes, the company stated. The NEOCAST digital signage platform is based on a Software as a Service (SaaS) delivery model and requires no Information Technology (IT) infrastructure investments, according to the company.