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    Thorntons Launches E-mail/Text Giveaway

    A text or e-mail is all it takes to be entered in sweepstakes to win a Ford Explorer.

    LOUISVILLE, Ky. — One lucky customer will win a 2011 Ford Explorer by simply texting the word “Explorer” to No. 313131 or by sending an e-mail. No purchase is necessary on the customer’s behalf. The promotion is part of a massive 40th anniversary celebration blitz put forth by c-store Thorntons Inc.

    Other anniversary efforts included a 40-cent promotion yesterday, when the retailer sold Fountain and Legendary Fresh Brewed Iced Tea Drinks to all customers for the small price.

    For official Ford Explorer contest rules, visit www.thorntonsinc.com.

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