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AUSTIN, Texas -- Shell Oil Products US and Motiva Enterprises LLC, both based in Houston, are switching the Texaco stations to the yellow-and-red format of Shell stations, including signs and gas pumps in Central Texas. A figure wasn't available for the cost of the conversion.
As part of the switch, about 105,000 Texaco credit card holders in the Austin area will receive Shell credit cards.
Shell and Motiva plan to complete the conversion of Texaco stations in the Austin area by mid-2003, the company said. During the conversion, each station will remain open for business.
Shell already has 53 stations in the Austin area, which includes cities such as Elgin, Georgetown and San Marcos.
To gain regulatory clearance to be purchased in October 2001 by San Francisco-based Chevron Corp., Houston-based Texaco Inc. agreed to sell its stakes in Equilon Enterprises LLC to Shell Oil Co. and in Motiva to Shell and Saudi Arabian Oil Co. Earlier this year, Shell obtained full ownership of Equilon, which became Shell Oil Products US.
Shell and Motiva plan to convert most of their collective 13,000 Texaco stations around the country to the Shell brand by June 2004 at a cost of about $530 million. Shell Oil Products US has nearly 9,000 Shell and Texaco gas stations in the West and Midwest, while Motiva has nearly 13,000 Shell and Texaco gas stations in the East and South.
Houston-based Shell Oil Co. is a 50 percent owner of Motiva. Shell is an affiliate of the Royal Dutch/Shell Group of Cos., based in The Netherlands.