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    Tesco's Green Fleet

    Neighbor-friendly trucks come to the U.S.

    EL SEGUNDO, Calif. – The first of Tesco's distribution trailer fleet arrived in the U.S. this week, and they are as Earth-friendly as the stores.

    "Fresh & Easy Neighborhood Market is in a unique position to deliver fresh, affordable, high quality food into the neighborhoods in which we operate and to do so safely and in the best interest of the environment," Tim Mason, Fresh & Easy Neighborhood Market CEO, said in a written statement. "As a new company in the U.S., we have had the opportunity to work with leaders in 'green technology' to create, from the ground up, an entire fleet of aerodynamic, fuel efficient and neighborhood-conscious trailers in our first round of manufacturing."

    The fleet's trailers include a hybrid refrigeration vector unit that minimizes the amount of diesel used to safely cool and transport store products. All trailers will feature automatic refrigeration shut-off when optimum temperature is reached inside the cooling chamber as well as a complete engine shut-off once parked at the stores, according to the company. Electric standby technology allows the trucks to use no diesel fuel to run the refrigeration units in trailers when parked at the distribution facility.

    In addition, the trailers have reduced its audible noise by 66 percent, through innovations such as roll up doors rather than lift gate trailers. Drivers will also be held to a zero-noise policy in truck cabs while unloading at stores, the company stated.

    Another feature that caters to the communities the stores are located in are specific "route mappings" that limit deliveries during school hours and along major pedestrian traffic areas. Distribution times will also be regulated in accordance to the company's "good neighbor standards."

    The Fresh & Easy fleet features bright white trailers with the company's green Fresh & Easy logo. The Web site address -- freshandeasy.com -- lies across the back of each trailer.

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