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MIAMI -- Locally based Sunshine Gasoline Distributors Inc. is installing Gilbarco Veeder-Root's Applause TV with Outcast at its more than 300 company-owned and dealer sites. The rollout will include new dispensers and retrofits for existing dispensers.
"We have proudly been purchasing Gilbarco equipment for 20 years. Their equipment is made in America and they have always been our first choice to provide superior turnkey solutions for our stores," said Sunshine Gasoline President Max Alvarez. "The decision to go with Applause TV was easy after seeing how professionally Outcast Media manages content to drive our in-store sales. We are excited to blanket the Miami market with Applause TV and really promote the Sunshine brand."
With Applause TV, retailers get turnkey content management through Gilbarco's partnership with Outcast Media. Along with news and entertainment content from Fox News, MLB, NFL Network, CBS and Entertainment Tonight, Applause TV includes a mix of national, regional and site-specific advertisements. On-demand couponing capabilities are another tool offered to help drive fueling traffic inside the store for higher-margin purchases.
"We are pleased to continue our strong partnership with Sunshine Gasoline," said Chris Whitley, vice president of marketing at Gilbarco Veeder-Root. "Applause TV's vivid color screens, on-demand couponing and mix of fresh and entertaining content and advertising will certainly make Sunshine's sites stand out from [its] competition."
Since its launch nationwide in 2011, Applause TV has been installed in more than 32 states.