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    Sunoco, Price Chopper Seek the 'Fuel AdvantEdge'

    Companies roll out discount gasoline rewards program in Central N.Y.

    SCHENECTADY, N.Y. -- Price Chopper, in partnership with 22 local Sunoco stations, has launched its "Fuel AdvantEdge" program in the central New York marketplace. The program, which debuted last year, discounts gasoline as a reward for grocery store purchases.

    Building on the success of the Price Chopper AdvantEdge card, which offers shoppers savings on groceries and general merchandise, Fuel AdvantEge has now branched out to the retailer's Syracuse, Cortland, Cicero, Liverpool/Clay, Fulton and Oswego locations, according to a report by Progressive Grocer, a sister publication to Convenience Store News.

    The ongoing, cumulative savings/reward program gives consumers a 10-cent-per-gallon discount on gasoline purchases for every $50 of groceries bought, 20 cents per gallon on $100 bought, 30 cents per gallon on $150 bought, and so on.

    In contrast to other reward programs, in the Price Chopper program, customers can accumulate their points/dollars spent over a 90-day time frame, and cash in on their gas discount for up to 20 gallons whenever they like, the report said.

    "In Watertown, N.Y., and the Hartford, Conn., area, where the program was launched in 2006, we have customers saving 50, 60 cents -- even a dollar or more per gallon through the 'Fuel AdvantEdge' program," said Sunoco channel marketing manager Jeff Hassman.

    "What better way to reward our customers for choosing Price Chopper than by offering them great prices at the supermarket that translate to significant savings at the gas pump?" Price Chopper president and CEO Neil Golub added in a statement.

    The family-owned Golub Corp. owns and operates more than 115 Price Chopper grocery stores in New York, Vermont, Pennsylvania, Massachusetts, Connecticut and New Hampshire. Philadelphia-based Sunoco is one of the largest independent refiner-marketers in the U.S.

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