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PITTSBURGH -- Promoting its NASCAR sponsorship at the retail level, Sunoco awarded Ronald Samuel 5,000 gallons of Sunoco gasoline as the winner of its 2009 "Free Fuel 5000" promotion.
As the official fuel of NASCAR, Sunoco's "Free Fuel 5000" promotion offered millions of Sunoco customers a decal identical to those on every racecar in NASCAR's three top series. By getting spotted with a decal on their car, Sunoco customers were eligible to instantly win a $10 gift card and the grand prize of 5,000 gallons of Sunoco fuel. Samuel was spotted in early August with a Sunoco decal on his car, earning him a Sunoco gift card and ultimately, the grand prize.
"Every year, we continue to see the excitement grow, not only from our customers, but also from our retailers," said Andrew Kabakoff, Sunoco brand manager. "We really felt this sweepstakes engaged our customers and is a great way to promote our NASCAR sponsorship at the retail level. The promotion will be back in 2010."
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