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Beginning this week, Subway is introducing new "fit" menu items and "California Fit Fresh Value Meals" in 1,700 franchisees across the state of California.
The meals include a California Fit adult meal and a California Fit Kids' Pak. The adult meal consists of a choice of a 6-inch sub sandwich 6 grams of fat or less, Diet Coke, water or 1 percent milk, and a choice of apples, raisins or Baked! Lay's potato chips.
The Kids' Pak comprises a choice of a low-fat 4-inch deli round, 1 percent milk or apple juice, plus a choice of apples or raisins. The new Kids' Pak, which was based on sensible serving sizes, are low in total fat, saturated fat and cholesterol, and are a good source of essential nutrients such as vitamin C, calcium and iron.
SUBWAY restaurants began developing new menu options last year when the restaurant chain was honored by California Governor Arnold Schwarzenegger for its long-standing commitment to providing consumers with fresh and nutritious quick service dining. Since then, SUBWAY has pledged to support the Governor's Summit on Health, Nutrition and Obesity and "Get Healthy California" program, the company said.
"As an industry leader, we feel a responsibility to do our part to encourage healthy habits in children involving increased physical activity and nutritious food choices," said Rick Sender, chairman of the Subway Franchisee Advertising Fund Trust. "With the California Fit initiative, we are providing children and adults yet another selection to lead a balanced lifestyle."
Starting May 22, all SUBWAY restaurants in California are featuring signs with the new products. The "fit" items will be highlighted with an apple-shaped icon allowing customers to easily identify and order the better-for-you options.
SUBWAY will also unveil a new advertising campaign, which will speak to the community about today's rising obesity concerns and the new California Fit program as a delicious alternative to typical high fat, high calorie fast food fare.
Currently, there are more than 25,000 SUBWAY locations in 83 countries, making it the second largest fast-food franchise in the world. Approximately 5,000 of these locations are non-traditional units -- such as convenience stores and truck stops.