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    Subway Launches 400 New Locations

    Restaurant chain proliferates internationally.

    By W.B. King

    MILFORD, Conn. -- During the first three months of this year, Subway opened more than 400 new locations bringing the chain's total to more than 29,000 locations, 500 of which are in international markets.

    "This amount of activity is not new as we are continually looking for non-traditional places to open Subway locations," Kevin Kane, public relations manager for Subway, told CSNews Online, adding that last year the company opened 1,700 units.

    The Jarred-famed sandwich chain crossed the 2,300 mark in Canada, opened its 80th restaurant in France and Ireland, and opened its 50th branch in the Netherlands and South Korea, explained Kane. Domestically, it opened its 2,000th store in California, with 1,600 in Texas, 700 in North Carolina and 500 in Wisconsin.

    Kane said that the company's approach to its non-traditional development category is fluid and without parameters. To date, the chain has 6,700 locations in places such as airports, department stores and hospitals.

    "It a matter of taking the location to where the customers are," said Kane, adding that aside from a growing number of c-store locations, approximately 3,500 to date, Subway restaurants are in unusual places such as laundromats and a church in Buffalo. "We're always looking for what will be a good fit. If someone is building a new c-store location, for example, we want to see if that location will make sense, and if it does, we will pursue it."

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