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    Students Stick It To Underage Sales

    Virginia c-stores and local high school cooperate to discourage underage drinking

    MANASSAS, Va. -- Several Virginia high school students this week participated in "Sticker Shock," a statewide program designed to prevent adults from illegally providing alcohol to underage teens, the Manassas Journal Messenger reported.

    The program involves placing stickers on six-packs of beer, wine coolers and other alcohol products, informing adults that it is illegal for them to purchase or provide alcohol to minors.

    Giant Food Stores, as well as a handful of c-store operators, have volunteered to allow students to place the stickers on the alcoholic products that encourage adults to "Know the Law. Prevent Underage Drinking."

    "Our program is sponsored by the Virginia Department of Alcoholic Beverage Control through a federal grant from the U.S. Office of Juvenile Justice and Delinquency Prevention," Lisa Baird, assistant city attorney and co-leader of the project told the Messenger. "We want to reach those persons 21 years of age or older who might illegally purchase alcohol and provide it to minors."

    The "Sticker Shock" project, according to Baird, represents a partnership among youth, licensed stores, concerned parents and residents, prevention professionals and law enforcement with the goal of educating persons 21 and older of the underage laws and raising public awareness about underage drinking.

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