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CORPUS CHRISTI, Texas -- Stripes Convenience Stores launched a new program to help students in its operating markets pay for college.
The Stripes College Scholarship Fund kicked off today with an in-store fundraising campaign, inviting customers to participate by donating as little as $1. In turn, customers receive a recognition cutout that will be displayed in the store, along with a free 12-ounce Slush Monkey coupon and a buy-one, get-one-free Smokin' Barrel Trail Mix or Smokin' Barrel Peanuts bag offer.
"Young people are our future, and there's no better investment we can make in the communities where we live and work than helping our youth go to college," said Sam L. Susser, chairman, CEO and president of Susser Holdings Corp., parent company of Stripes LLC. "As we look to the future, we believe that education is the key to unlocking the potential for success. Today, historically disadvantaged students are not reaching the same level of educational attainment as the general population, and it is our hope that by partnering with our customers and our team members, Stripes can positively impact this critical issue."
The retailer has set a year-one goal of raising $400,000 in order to award 400 students in Texas, New Mexico and Oklahoma $1,000 scholarships each. All proceeds raised from the in-store campaign will be distributed to students in the 2014-2015 academic year. Stripes is underwriting all administrative costs to run the scholarship program.
The four-week in-store fundraising campaign, set to end on Dec. 29, is being held at all Stripes convenience stores throughout the chain’s operating area. This drive marks Stripes’ first company-sponsored campaign.
The scholarship awards will be selected and managed by the participating community colleges and universities enrolled in the program.
Corpus Christi-based Susser Holdings Corp. operates more than 575 convenience stores across Texas, New Mexico and Oklahoma under the Stripes Convenience Stores banner. Restaurant services are available in more than 370 of the stores, primarily under the proprietary Laredo Taco Co. brand.