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NEW YORK -- Starbucks Corp. may be getting "Fizzio" in the future, according to a trademark application filed with the U.S. Patent and Trademark Office. If approved, the name would be used for beverage-making machines and a variety of beverages, including carbonated soft drinks, the Associated Press reported.
The filing is related to the Seattle-based retailer's ongoing soda testing in Atlanta and Austin, Texas, said Starbucks spokesman Zack Hutson. Since June, Starbucks has been testing three flavors: Lemon Ale, Original Ginger Ale and Spiced Root Beer.
"So far, the response from customers in the test markets has been positive," Hutson said.