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    Speedy Stop Gets New System for P-O-P

    Chain implements software to ensure execution of marketing program.

    Clearwater, Fla. -- GSP Marketing Technologies, a leading provider of point-of-purchase marketing solutions for the convenience retail industry, today announced that Speedy Stop Convenience stores, an operator of more than 100 convenience stores throughout South, Central and East Texas, has implemented GSP's POPRender software to ensure accurate store-level execution of Speedy's P-O-P marketing program. For each promotional period, Speedy will use POPRender to generate a 100 percent store-specific illustration of each site that includes the exact P-O-P shipped to the store, displayed in the exact locations defined by category managers.

    GSP's POPRender simplifies execution of complex marketing plans by automatically generating store-specific illustrations of each site that include P-O-P marketing materials for a given sales period. Through a drag-and-drop interface, POPRender enables users to create renderings of various store facings (storefronts, pump locations, vault doors, and food service areas) and position P-O-P to be displayed in those areas. POPRender then marries store-specific facings with current promotional data to generate 100% store-specifc and promotion-specific P-O-P placement guides POPRender even considers more permanent signage and “rollover” promotions which run for extended periods of time. The end result is a store-specific P-O-P “roadmap” that store personnel can easily understand when they install their promotional P-O-P.

    “POPRender will allow Speedy Stop to tailor its marketing plan for each individual store, while reducing concerns about executing plans properly at the store level,” said Greg Dorian, southeast regional manager for GSP Marketing Technologies Inc.

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