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Mars Snackfood US electrified its Snickers brand candy bars with the launch of Snickers Charged -- a candy bar that provides an energy boost with 60 milligrams of caffeine -- nearly as much caffeine as a cup of coffee -- along with taurine and b-vitamins, according to the company. The bar -- made with nougat, peanuts, crunchy peanuts, creamy caramel and milk chocolate -- will be marketed to consumers as a way to up their energy through the afternoon and builds on the caffeinated products trend, the company stated. Snickers Charged will be available through March 2008 and comes in a 1.83-ounce single pack with a retail price of 65 cents.
Mars Snackfood US, Hackettstown, N.J.
(908) 852-1000; www.mars.com