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BOULDER, Colo. -- Smoker Friendly International signed Baja Beach Co., a combination bar and grill, liquor and package store located in Mills, Wyo., as an authorized dealer. With the agreement, Baja Beach now carries the exclusive line of SF/Smoker Friendly Tobacco Brand products, Smoker Friendly said in a statement.
Baja Beach owner, Lonn Peterson, purchased the property four years ago and continues to try new profit centers, according to the statement. Peterson decided to expand into the tobacco business with the Smoker Friendly brand as his private label.
The Smoker Friendly Authorized Dealer program is designed for existing retail tobacco store operators to market their own brand of competitively priced private label products within an exclusive territory that is geographically protected, according to the company.
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