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LA PLATA, Md. -- SMO Inc. an affiliate of Maryland-based branded wholesaler The Wills Group Inc., entered into a joint venture agreement with Motiva Enterprises LLC to form Potomac Energy Holdings LLC and subsequently acquired 73 existing Shell-branded retail locations in Maryland, The Wills Group stated.
As reported in a CSNews Online newsflash late yesterday, the stations, primarily in Montgomery, Prince George’s and Howard counties, will continue to operate under the Shell brand and sell Shell-branded fuels. SMO will provide management oversight of the locations as a part of its partnership with Motiva, according to the company. The new partnership committed more than $3 million for immediate investment in new equipment to better serve the customer transaction process, the company stated.
"This latest purchase is a new venture for us in working with Shell as our financial partner," Lock Wills, president and CEO, said in a statement. "We are excited about the opportunity and looking forward to building the value of the Shell brand experience for customers."
The Wills Group supplies more than 300 dealer-operated stations throughout the mid-Atlantic region, and offers Dash In Food Store franchising and 5 Cents Off Thursday’s programs.
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