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    Smirnoff ICE Saves the Mistletoe

    Promotion joins 80s-era celebrities to raise awareness on the preservation of mistletoe this holiday season.

    NEW YORK -- What does Erik Estrada, Kato Kaelin and Lou Ferrigno have in common? They are three former celebrities that have teamed up for the Smirnoff ICE's Save the Mistletoe campaign.

    The satirical project was launched to encourage adults to come together with Smirnoff ICE, instead of under the mistletoe this holiday season. The former stars joined and recorded a song and music video dedicated to the holiday decoration. The song and video can be accessed through the promotion's Web site, savethemistletoe.org, which is the site for the newly created Mistletoe Appreciation Society of America (MASA).

    The venture, lead by Erik Estrada (of the 80s TV show CHIPS), brought together Joyce Dewitt (Three's Company), Lou Ferrigno (Incredible Hulk), Lark Voorhies (Saved by the Bell), Mindy Cohn (Facts of Life), Kato Kaelin, Larry Thomas (the Soup Nazi from Seinfeld), Tiffany Darwisch (singer of "I Think We're Alone Now"), Jeremy Miller (Growing Pains), and "Downtown" Julie Brown (MTV Vee-jay).

    "The 'Save the Mistletoe' campaign is a light-hearted reminder that, this holiday season and throughout the year, all one really needs to celebrate any occasion is Smirnoff ICE," said Mark Breene, vice president of Smirnoff. "We chose some of TV's most celebrated stars to help deliver this message and to unite behind our common cause."

    The Web site also features a mistletoe conservation kit that allows consumers to make their own mistletoe and an email invitation that can be sent out to friends.

    Smirnoff ICE gave $5,000 to Trees for Life, a non-profit organization committed to preserving the world's forests, as part of the campaign.

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