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    Shell's 'Fuel My Passion' Contest Seeks Vehicle Love Stories

    Consumers may win a year's worth of Shell V-Power premium gasoline, other prizes.

    HOUSTON -- Whether consumers are extremely passionate about what they drive or just take pride in their personal mode of transportation, Shell invites everyone to enter the Shell V-Power "Fuel My Passion" contest and sweepstakes for a chance to win a year's worth of gasoline and a 2010 Harley-Davidson.

    Consumers can share stories about their passion for their rides and enter to win one of five grand prizes of free Shell V-Power premium gasoline for a year. Ten finalists will win a $250 Shell Gift Card. In addition, participants will be entered into a sweepstakes for a chance to win a 2010 Harley-Davidson Fat Boy Lo motorcycle, valued at $16,299. The contest runs through Oct. 6, 2009.

    To enter, participants can submit their stories online at www.shell.us/fuelmypassion. Shell V-Power Fuel My Passion contestants will be required to submit a creative photo, with the contestant giving the "V" sign, symbolizing Shell V-Power, along with their car, motorcycle, boat, RV, etc., and a story up to 100 words on: "How Shell V-Power fuels their passion for their ride."

    The story portion of the entry may include poems, songs, "love stories" or anything else that expresses a unique or special bond between the contestant and their ride, as well as how Shell V-Power helps fuel that passion.

    Contestants can enter the contest in five different categories: modified car, including any vehicle that has been upgraded with aftermarket parts and components; motorcycle, which is open to all types of motorcycles; sports/luxury car, including those designed for high speed and power such as coupes and sedans; truck or SUV of all sizes; and other premium rides, which includes any type of transportation that is driven with passion and fueled by Shell V-Power (e.g., classic car, RV, boat, etc.) but does not fit within the other categories.

    There is a limit of one entry per person per category.

    Shell V-Power premium gasoline is designed for automotive enthusiasts who expect the most from their vehicle's performance. As the best-selling premium gasoline brand in America, Shell V-Power boasts the highest concentration of the Shell Nitrogen Enriched cleaning system that actively seeks and destroys engine gunk. The gasoline has five times the cleaning agents found in fuels that only meet the EPA requirements, the company said.

    Shell Oil Products US, a subsidiary of Shell Oil Co., is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States.

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