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HOUSTON -- Shell launched a contest for people who affectionately name their cars, talk to their autos and read their owner's manuals for fun.
The oil company is inviting owners of a luxury or sports vehicle, motorcycle, truck, RV or any other premium ride to share how Shell V-Power fuels their passion for a ride, in the Shell V-Power "Fuel My Passion" Contest and Sweepstakes. For the second year in a row, Shell is offering enthusiasts an opportunity to submit a photo and a few sentences about how Shell V-Power gasoline fuels that passion. Consumers who enter have a chance to win one of the five category grand prizes including free Shell V-Power for a year or a $500 Shell Gift Card. In addition, each qualified entrant will automatically be entered into a sweepstakes for a chance to win their choice of the ultimate prize: a brand new Audi S5 or Q7, or a Harley-Davidson Wide Glide Ultra Limited motorcycle and five years of Shell V-Power gasoline.
Each qualified entry will be judged by a panel of experts, including Editors-in-Chief Matt DeLorenzo from Road & Track, Eddie Alterman from Car and Driver and Mark Hoyer from Cycle World.
To enter, contestants can enter online at www.shell.us/fuelmypassion. They will be required to submit a creative photo showing the contestant giving the "V" sign (symbolizing Shell V-Power) along with their ride and a few sentences on how Shell V-Power fuels their passion for their ride. Contestants can enter the contest in five different categories: luxury and vintage vehicles; sport and performance vehicles (including hot rods); trucks, SUVs and minivans; motorcycles; and other premium rides.
The top three finalists in each category will be shared with the online community to find the ultimate vehicle enthusiasts in the country. Contest registration is open through July 27, 2010.