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HOUSTON -- As cost-conscious consumers search for ways to save at the pump, Shell Oil Products US is launching a new credit-card incentive and marketing campaign for the Shell MasterCard from Citi Cards.
Through a 60-day introductory offer starting Oct. 15, new Shell MasterCard credit cardholders will earn triple Shell rebates on all their Shell gasoline purchases, on the first $100 spent at Jiffy Lube locations per day, and on everyday purchases. This means that new cardholders can earn a rebate of 35 cents per gallon at an average price of $2.35 per gallon when using a Shell MasterCard from Citi Cards on Shell gasoline purchases.
"Our triple-triple reward program is yet another example of the dedication of Shell to finding new and innovative ways to offer consumers savings at the pump," said Elizabeth Hudson, manager of the Shell MasterCard program at Shell Oil Products US. "It also helps ensure that Shell continues to maintain one of the largest credit-card portfolios in the industry."
The Shell MasterCard already offers an everyday rebate of 5 percent on all Shell gasoline purchases. However, to motivate more consumers to take advantage of these everyday benefits Shell will triple the rebate to 15 percent for consumers who apply for the card between Oct. 15 and Jan. 15. Cardholders can also earn a 15 percent Shell gasoline rebate on the first $100 spent on Jiffy Lube services per day, and they earn a 3 percent rebate on all their other purchases.
The 60-day introductory period for the triple rebates starts once the account is open. At the end of the 60-day period, the rebate will return to the everyday savings of a 5 percent rebate on all Shell gasoline and on the first $100 spent on Jiffy Lube services per day, as well as the 1 percent rebate made on purchases everywhere else MasterCard is accepted.
All rebates are applied directly to customers’ monthly statements as credits toward future Shell gasoline purchases.
The efforts to promote the Shell MasterCard triple rebate promotion include a national advertising and communications campaign that utilizes cable TV, Internet and radio advertisements and public relations efforts to generate awareness. In addition, Shell stations will receive a comprehensive point-of-purchase package that includes pump toppers, pole signs, register signs and other signage with a unique and eye catching design.
"We designed the promotion and the national advertising and communications campaign with two primary objectives in mind: helping to boost traffic at our stations and increase the number of applications for the Shell MasterCard," said Hudson. "The energy of the promotion is a great example of how Shell is dedicated to supporting its credit-card portfolio with marketing incentives that grow accounts, promote customer loyalty and increase sales volumes."
All year long, the Shell MasterCard provides cardholders with 5 percent rebates on Shell gasoline and on Jiffy Lube purchases up to $100 per day, 1 percent rebates on purchases everywhere else, no annual fee first year, waived thereafter with nine or more Shell gasoline purchases per year, 24-hour customer service, online account management,ATM cash access and more.