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HOUSTON -- Shell’s new Platinum MasterCard provides new card holders with the opportunity to receive 10 percent rebates on Shell gasoline purchases, and 2 percent rebates on all other purchases for the first 60 days after receiving their card.
"The ‘double rebate’ promotion is intended to demonstrate to consumers how they can lower the cost of driving without sacrificing the quality of their fuel," Carolyn Yapp, Shell U.S. card and payments manager, said in a statement. "We believe new cardholders will agree the everyday value extends beyond the promotional period."
The campaign, supported by Citi Bank, ends Jan. 4, 2009. Operators also benefit from no transaction fees. The promotion is supported by a national print and online advertising, local co-op advertising and local store marketing as well as point-of-purchase (POP) materials, including pump toppers, pole signs, building signs and register toppers.
In other Shell news, the company entered an agreement with the attorneys general of 46 states and the District of Columbia to help curb sales of tobacco products to minors at about 13,000 gas stations, reported Bloomberg News.
"By preventing a teen from smoking, we can protect the health of the next generation," Illinois Attorney General Lisa Madigan said in a statement. Under the agreement, Shell will pay the states $100,000 for costs incurred in their probe.
"Shell and Motiva have agreed to adopt procedures designed to communicate the importance of reducing sales of cigarettes to minors," Shell said in a statement cited by Bloomberg News.
Indiana, North Carolina, North Dakota and Wisconsin will not participate in the initiative. ConocoPhillips, Exxon Mobil Corp., 7-Eleven Inc. and Walgreen Co. have also joined in multi-state agreements to prevent tobacco sales to minors, according to the report.