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HOUSTON -- To help drivers save while still enjoying summer getaways, Shell Oil Products US is offering new cardholders a 30 cents per gallon discount on the first 100 gallons purchased with a Shell Card within a 90-day period.
The promotional savings are available at all Shell-branded stations nationwide, for consumers who are approved for a new Shell Card from June 29, 2009 to Sept. 30, 2009, the company stated. New cardholders will receive this discount in the form of a $30 statement credit after purchasing 100 gallons of gasoline within 90 days of the account open date.
"Whether it means taking vacations closer to home or replacing flights with road trips, being budget-conscious is top of mind for many consumers this year," Mark Theobald of U.S. Consumer Cards for Shell Oil Products US, said in a statement. "The Shell Card promotion will help drivers get the most out of every drop by offering a timely and effective solution that lowers the cost of driving without sacrificing the quality of fuel."
The promotion will be supported with point-of-purchase (POP) materials at Shell locations, including pump toppers, pole signs, building signs and register toppers, the company stated. Additional advertising includes online, direct mail, radio and print co-op materials.
The Shell Card is a proprietary credit card that offers free 24/7 online account access with no annual fee and pay-at-the-pump convenience, according to the company. The Shell Card can be used at any Shell-branded station along with participating Jiffy Lube locations nationwide and more than 250,000 ATMs in the US.
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