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ALTOONA, Pa. -- Three months after entering the retail arena, blu Cigs is making a big splash in the convenience store channel with a partnership with Sheetz Inc.. The pact brings the electronic cigarette to more than 400 locations in Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina.
"We chose blu because we saw firsthand the clear difference in quality between their products and other ones in the e-cig market," said Jerry Weger, director of core product sales for Sheetz. "As a family owned business, we're incredibly selective about the brands we choose. We went with blu because they've clearly captured consumers' trust, so we feel confident we're delivering a high quality product to our faithful customers."
Consumers will be able to purchase menthol and classic tobacco disposables, high-strength cartridges in cherry, java, tobacco and menthol, and the blu Starter Kit.
"I'm very excited to be involved with Sheetz since we are both so passionate and dedicated to our brands. We complement each other well," said Jason Healy, president of blu Cigs. "I'm particularly excited to offer the full line of blu products to Sheetz's loyal customers, and pleased to drive even more traffic into their stores."
In July, H-E-B and Meijer stores began carrying blu Cigs. That deal brought the electronic cigarette to 170 H-E-B stores in Texas and 153 Meijer supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky.