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NEW YORK -- In partnership with Street Fighter Marketing, Convenience Store News for the Single Store Owner is hosting the first in a series of traveling seminars around the country designed to connect small business people with the experts, resources and information they need to increase sales, work more efficiently, and save time and money.
Last week, Sam's Club, the wholesale club division of Wal-Mart Inc., was named lead sponsor for the first Boot Camp of 2008, to be held May 19 in Columbus, Ohio. Other sponsors include Royal Buying Group and the Ohio Petroleum Marketers & Convenience Store Association.
This "brass tacks" conference will teach small to medium-sized retailers:
-- How to use other businesses to distribute their advertising for free.
-- How to set up effective cross-promotions.
-- How to get a 25 percent return on direct mail.
-- How to get non-profit groups to bring in new customers.
-- How to benchmark their sales, margins, and product category performance against other small operators.
-- How to get the best deals on merchandise.
-- How to improve their balance sheets and make their businesses more attractive to lenders and investors.
-- And, much more.
For more information, or to register for the first Boot Camp in Columbus, go to www.sfmbootcamp.com, call (800) 758-8759 or e-mail [email protected].