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YORK, Pa. -- Rutter's Farm Stores, a family-owned 51-unit c-store chain based here, selected a winning design for its "Win Green Design Contest," which challenged customers to design a new recycling bin for its stores.
The winner, retired Navy technical illustrator George Geisler Sr., 81, of Camp Hill, Pa., entered the contest at the request of his college-aged grandson.
"I got on a roll and was having a lot of fun with it," Geisler said in a statement. In all, he submitted 10 entries, one of which was selected as the winner and will be rolled out to the chain this summer.
"We want to congratulate Mr. Geisler for his winning entry," Scott Hartman, president of Rutter's, said in a statement. "We wish to thank everyone who participated. This is really the first step in engaging our customers in an ongoing effort to recycle cans and bottles for the betterment of the environment. The positive impact can be tremendous when you consider that an aluminum can that's recycled can be back on a shelf as a new can within as little as 60 days. It certainly goes to show that no matter what your age, 81 or 21, this issue is important for all of us, and you can make a difference for so many future generations by starting now."
The metal, four-sided, red bin will feature a graphic inspired by Geisler's sketch of an old Rutter's Dairy milk can on three of its sides. On the front, the bin will bear the "R" from the Rutter's logo and the words "complete the cycle." The co-sponsor of the contest, Deer Park Water, will also have its logo appear on the bin.
Giesler was presented with a $500 Rutter's first place gift card by Hartman.
The design contest ran from December to January and generated more than 120 entries. Each of the other entrants also received Rutter's gift cards, according to the company.
The contest is part of several steps Rutter's is taking to make its stores more environmentally friendly, including the installation of computerized store utility management software; use of more-efficient LED and T5 light bulbs; the recycling of frying oils for use in bio-fuels; and the installation of white roofs on new stores, phosphate-free detergents for car washes and light bulb recycling.
"These ideas have come from our employees, customers and even my children," Hartman said. "All ideas are welcomed. We are just at the beginning of many more great ways to change our business while making a long-term difference."