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AVONDALE, Ariz. -- Dinuba, Calif.-based Ruiz Foods Inc., signed a partnership between its Tornados brand and Stewart-Haas Racing, according to a press conference this weekend at Phoenix International Raceway here.
The Tornados brand will adorn Ryan Newman's No. 39 Chevrolet Impala as a primary sponsor for five Sprint Cup races in 2010, and when not serving as a primary sponsor, will take associate sponsor status on the car's lower-rear quarterpanel. Teammate Tony Stewart will also carry Tornados on a portion of the lower-rear quarterpanel of his No. 14 Office Depot/Old Spice Chevrolet Impala. The agreement extends through the 2011 season, when Tornados will again be the primary sponsor of Newman and the No. 39 team for five Sprint Cup races, according to the foodservice company.
Ruiz Foods President and CEO Bryce Ruiz said: "NASCAR is the ideal platform for our Tornados brand to extend its reach to the consumer. Tornados have been available on roller grills in convenience stores for more than five years, but now they can also be found in the frozen food section of grocery stores nationwide."
"We're very proud to partner with Tornados," stated Stewart, who in his first year as a driver/owner and has notched five wins for Stewart-Haas Racing. "They're new to the sport and we aim to make their entry into NASCAR a positive one that will grow their business, and ultimately, grow their involvement within the sport and Stewart-Haas Racing."
The No. 39 Tornados Chevrolet will debut in March at Atlanta Motor Speedway and make returns in April at Phoenix International Raceway, in July at Daytona International Speedway and in August at Michigan International Speedway, before culminating its season run in an October visit to Martinsville Speedway.
"Bold Is How We Roll" is the tagline for Tornados, and the venues where the brand will be featured on Newman's No. 39 machine will augment that slogan nicely, according to Ruiz Foods. Newman has a total of three wins and 15 poles at the five racetracks where Tornados will serve as his primary sponsor.
"In this sport, we're always on the go, whether we're at home or at the track. Tornados is an ideal partner for us because a lot of times we have to eat quick, especially at the track," Newman said. "They're a welcome addition to Stewart-Haas Racing, and we look forward to many successful years with them."
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