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    Royal Buying Group Launches Royal Performance Group

    New division will develop and administer stored-value products.

    Hinsdale, Ill. -- Royal Buying Group Inc. (RBG), which represents 4,400 convenience stores, launched a new division named the Royal Performance Group, the company reported.

    The Royal Performance Group will maintain the development and administration of current stored-value products of RBG, namely the RBG phone card and loyalty cards, and introduce new gift-card solutions that complement these offerings. Thomas Gilbert, RBG's new vice president of sales and marketing, brings more than 17 years of experience in the incentive and loyalty industries to this new division of Royal Buying Group.

    “We are very excited to introduce this new division of Royal Buying Group,” said Michael Zielinski, RBG's president and CEO. “The stored-value card continues to grow dramatically within today's consumer lifestyles and is seen as the complete payment transaction engine of the future. And, we are just as excited to bring in a veteran of this technology, Thomas Gilbert, to help us stay at the cutting edge of new technologies and payment solutions.”

    “The Royal Performance Group will provide sales and marketing program services for a select group of top-tier retail organizations, providing leading edge solutions that reward loyal consumers,” said Gilbert. “I am looking forward to creating exciting new reward incentives for these top companies that will energize sales at retail locations, create excitement for their retail sales associates, while enhancing the buying experience at select companies worldwide.”

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