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    Royal Buying Group, Irving Oil Partnering on C-Store Buying Club

    The Irving Oil Buying Club will provide marketing programs, rebate administration and promotion management.

    LISLE, Ill. -- Royal Buying Group Inc. (RBG) signed an agreement with Irving Oil Marketing Inc. to create and operate a convenience store buying club, the company announced. The Irving Oil Buying Club will provide convenience retailing services in the form of marketing programs, rebate administration and promotion management to all Irving-branded channel partners.

    "Our goal was to create a convenience retailing solution to provide our Irving distributors and dealers a consistent offering for promotional activities," stated Aaron Dube, marketing performance manager for Irving. "Irving retail locations will increase their promotional and operational efficiencies by accessing RBG's programs, products and services directly through the Irving Oil Buying Club website."

    Royal Buying Group's Angela Angelilli, vice-president, member services, added: "By combining the strategic directives of the Irving Oil Marketing Team with our niche services for the independent retailer, Royal Buying Group has taken a significant step in aggregating the buying power of all Irving branded channel partners. Our personal relationships, training services and merchandising capabilities will continue to help both vendors and operators achieve 'The Competitive Edge' in the convenience store industry."

    More information about the Irving Oil buying club can be found at www.irvingoilbuyingclub.com.

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