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    Reese's Gives Consumers Relief at the Pump, Grocery Lanes

    Up to $2.5 million in cash prizes up for grabs as Hershey adds Reese's Dark Chocolate Peanut Butter Cup to permanent lineup.

    HERSHEY, Pa., -- This summer, Reese's brand will reward its loyal fans by helping consumers across the country fill up their gas tanks and grocery carts.

    The "Reese’s Loves You Back" on-pack, instant-win promotion rewards customers with up to $2.5 million in cash prizes toward gasoline and groceries. Reese’s will celebrate the promotion June 22, with a surprise gasoline and grocery giveaway event that will be rewarded to the No. 1 Reese’s-loving city in America.

    The promotion highlights Reese’s Dark Chocolate Peanut Butter Cups. "Reese’s fans are very enthusiastic about the perfect taste experience that only Reese’s can deliver, and we believe our loyal fans deserve to be thanked and given something back for their devotion to the brand," said Michele Buck, senior vice president and global chief marketing officer, The Hershey Co. "As the cost of gasoline and groceries rise, we saw the combination of putting cash back into consumers’ pockets and the launch of the delicious new Dark Cup taste experience as a perfect way for Reese’s to give back."

    To find the No. 1 Reese’s-loving city in America, the brand challenged fans in Chicago, St. Louis, Spokane, Norfolk and Boise to publicly proclaim their love for Reese’s. Chocolate and peanut butter enthusiasts were able to cast a vote for their city by visiting www.reeses.com/lovesyouback in May for a chance to win a local gasoline and grocery giveaway event June 22. The surprise event will celebrate the launch of the new Reese’s Dark Chocolate Peanut Butter Cups and kick off the national Reese’s Loves You Back promotion rewarding Reese’s loyalists by giving away up to $2.5 million in cash prizes.

    The Reese’s Loves You Back promotion invites consumers to look inside specially marked wrappers of Reese’s Peanut Butter Cups, Reese’s Dark Chocolate Peanut Butter Cups, Reese’s Big Cup Peanut Butter Cups, Reese’s Pieces, Fast Break candy bars, ReeseSticks bars, Reese’s Nutrageous and Reese’s Whipps bars for a chance to win up to $2.5 million in cash prizes in $10, $25 and $100 increments. The specially marked Reese’s products are available in June while supplies last at mass, grocery, drug and convenience stores. The Reese’s Loves You Back promotion runs through Dec. 31, 2009.

    This month, Reese’s Dark Chocolate Peanut Butter Cups standard two-cup packages, six packs and Reese’s Miniatures Dark Chocolate Peanut Butter Cups will permanently join the Reese’s line nationwide.

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