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PHILADELPHIA -- For many, America's new favorite past time involves fast cars and slick racetracks. This August, Pocono Raceway, the American Red Cross Southeastern Pennsylvania and Sunoco will partner by renaming the Pennsylvania 500 to the Sunoco Red Cross Pennsylvania 500.
"This is the first time since 1997 Pocono Raceway has changed the name of the race -- Pocono Raceway admires and respects the work of the Red Cross and wanted to help support its mission and the great work they do for families in Pennsylvania," Brandon Igdalsky, president of Pocono Raceway, said in a released statement.
The partnership was formed to provide Southeastern Pennsylvania residents with disaster relief funds. Pocono Raceway will donate a portion of the proceeds from ticket sales and merchandise, as well as providing other revenue-generating efforts to benefit the Red Cross SEPA Chapter's Red Cross House, explained Igdalsky.
"It is a tremendous privilege to have the famed Pennsylvania 500 named in our honor this year," Tom Foley, CEO of the American Red Cross Southeastern Pennsylvania (SEPA) Chapter, said in a released statement. "Sunoco has been a valued corporate partner to the Red Cross for many years, and through their generosity and the generosity of Pocono Raceway and the Mattioli family, we hope to use this event to generate much-needed funds for Red Cross House."
Sunoco will be providing marketing and promotional support to the Sunoco Red Cross Pennsylvania 500 with signage at 750 Sunoco retail locations near the track. Sunoco will also highlight the event on their new Web site: www.gosunoco.com.
"Sunoco is pleased to support this important initiative," Bob Owens, senior vice president of Sunoco, said in a released statement. "Whether it's providing local disaster relief, offering skills training in the areas of health and safety, or running blood drives, the Red Cross provides valuable services to the community. We know NASCAR fans will join us in this effort and support the work of the Red Cross."
The NASCAR race weekend will take place at Long Pond's Pocono Raceway Aug. 1 to 3. Tickets can be purchased at www.poconoraceway.com.