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DALLAS -- 7-Eleven Inc. scored Snoop Dogg, a global superstar, as the fourth designer in its charitable "Coffee Cup With a Cause" program, with proceeds from Snoop's cup benefitting the Snoop Youth Football League (SYFL), a Los Angeles-based football club founded by the entertainer himself six years ago to help inner-city kids spend their free time in a healthy, safe environment, the company reported.
"We've been running this league for six years now with more than 3,500 kids participating in that time, but our partnership with 7-Eleven's 'Coffee Cup with A Cause' program is huge for us," Snoop said in a released statement. "It means many good things are in store for the players, and the league can reach out to more kids and touch more lives."
Snoop's signature cup is on sale now through Oct. 18, or while supplies last at participating 7-Eleven stores, and 7-Eleven guarantees a $250,000 minimum donation to SYFL. However, the support could increase depending on the number of cups sold, the company reported.
To celebrate 7-Eleven's donation and the launch of his cup, Snoop will make a special announcement at the beginning of his SYFL team's practice. The kids of the SYFL program will learn firsthand about the program and associated donation, as well as get to be one of the first to get their hands on one of the Snoop-designed 7-Eleven cups.
"The Snoop Youth Football League serves an important role in the community by helping kids focus their energy on something positive," Rita Bargerhuff, 7-Eleven's vice president and chief marketing officer, said in a released statement. "We believe our customers will want to help make a difference in the lives of these youth by supporting Snoop's football league through his 'Cup With a Cause.'"