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    Quick Chek Balloon Festival Rises in Rank

    The convenience store chain's New Jersey Festival of Ballooning ranks among nation's top three nonsports events in sponsorship longevity.

    WHITEHOUSE STATION, N.J. -- QuickChek is once again sponsoring the annual balloon festival scheduled for July 23-25, at the Readington Township airport, earning the event a spot for longevity among national recreation events, LehighValleyLive.com reported.

    The Quick Chek New Jersey Festival of Ballooning is the third longest-running, nonsports, title sponsorship of a major event in the United States, Quick Chek said in the report, citing sponsorship analysis firm IEG.

    The three-day event in July will be the 18th consecutive one of its kind sponsored by Quick Chek, with the Macy's Thanksgiving Parade (83 years) and the Southwest Airlines Chinese New Year Parade in San Francisco (20 years) taking the other two spots.

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