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    PromoPump Pumps Up Brand Awareness at Fuel Stations

    Shell signs up for launch of its national Shell V-Power fuel launch.

    PromoWorks LLC, a leading provider of in-store sampling, events and promotions has launched PromoPump, a unique point-of-sale promotional "jacket" that zips around the hose of any fuel pump. Constructed of fuel-resistant materials, the PromoPump has ample brand messaging space and offers custom color graphics. The unit has a cushion foam core that provides protection for auto bodies and its reflective neon strips deliver nighttime visibility and safety.

    "PromoPump is a new way to reach a captive audience while they fuel up. This is typically idle time for consumers, and the PromoPump gives them a targeted message to react to while they are refilling," said John Gabbey, vice president of c-store business development for Schaumburg, Ill.-based PromoWorks. "We have had a lot of interest from our CPG manufacturer clients as they continually seek fresh, innovative ways to build brand awareness and drive fuel traffic in-store. In fact, Shell Oil recently chose PromoPump for its national Shell V-Power fuel launch."

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