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    Swedish Match Opens Snus Pop-Up Shop in California

    Public space will serve as workplace and relaxation hub.

    VENICE BEACH, Calif. — Swedish Match has cut the ribbon on its pop-up Swedish Snus Store here. The community-focused shop will serve as a public hangout space, shared workplace and communal relaxation and inspiration hub.

    The Swedish Snus Store features an array of seating options suited for both relaxation and productivity, including a window front laptop bar, outdoor banquettes and an indoor fireplace lounge.

    It also offers a complimentary fruit- and herb-infused water bar, coffee and snacks. Guests can also find live bergamot plants and lime trees, rustic terrariums, and communal reading materials and activities. 

    The Swedish Snus Store is located at 1413 Abbot Kinney Blvd. and is open daily from 11 a.m. to 8 p.m. to adults 21 and older. 

    "Our hope was to turn this empty commercial space, which was formerly a dilapidated surf bungalow, into something constructive for the Venice Beach community and its residents," said Mike Dean, brand manager for General snus, U.S. Division at Swedish Match. "Abbott Kinney Boulevard is known for its 'good vibes' and unique people and shops. We couldn't be more thrilled to join this community and welcome our neighbors."

    Guests can also purchase General snus products at the store.

    Swedish Match develops, manufactures, and sells market-leading brands in the product areas Snus and moist snuff, other tobacco products (cigars and chewing tobacco), and matches, lighters, and complementary products. Its brands include General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

    Production is located in six countries, with sales concentrated in Scandinavia and the United States.

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